Brobdingnag
(UNIVERSITY)
POLITECNICO DI MILANO
(COURSE)
INDUSTRIAL PRODUCT DESIGN
(CLASS)
FINAL SYNTHESIS
LABORATORY
(MAIN AREAS)
INSTALLATION CONCEPT
(YEAR)
2019
“Brobdingnag” takes its name from Jonathan Swift’s land of giants, visited by Gulliver on his second journey. This installation, designed for The Playful Living stand at Via Tortona in collaboration with CMC2.0, is an oversized living room meant to help adults rediscover the perspective they lost as they grew up.
The table, which visitors must crawl under to enter, and the armchair, which they have to climb onto, establish a new physical relationship with the furniture, inviting them to reconnect with a childlike sense of exploration.
The concept revolves around viewing the world through the playful eyes of a child. For children, even the most ordinary spaces — beneath a table, behind a painting, or under a rug — spark boundless imagination. To convey this, we crafted an installation in stark black and white to symbolise adulthood’s often rigid, structured reality. Hidden within this monochrome setting are bursts of colour, small details that symbolise the magical realms children see, waiting to be discovered.
The installation, “Brobdingnag. Quel che i giganti non vedono” was conceived and designed but it was never realized.