FuoriOrticola
2025 Tour
(STUDIO)
NEXO MILANO
(CLIENT)
ORTICOLA DI LOMBARDIA
(CONTRIBUTION)
STORYBOARDING,
MOTION EXECUTION
(MAIN AREAS)
MOTION GRAPHIC DESIGN
(YEAR)
2025
As part of the FuoriOrticola 2025 communication campaign, I designed and animated a short promotional video to introduce the main new feature of the edition: a city-wide “Tour” connecting floral designers, artworks, and Milan’s cultural and commercial landmarks. The goal was to engage a younger audience and encourage participation in the event, which blends art and nature through a series of immersive installations and happenings.
The video translates the existing visual identity — originally developed for static graphics — into a dynamic, playful language inspired by spring, flowers, and lightness. My contribution involved concept development, storyboarding, and animation. The final 40-second video was published across social media platforms by Orticola and its partners.